Unlocking the Power of Social Media to Reach and Engage Marginalised Young People

Erasmus+ Training Course

Empowering Youth Leaders from 12+ Countries

In a picturesque green setting, near the town of Tiverton, an international training course came to life, uniting youth leaders from over 12 diverse countries. The event was a testament to the power of collaboration, knowledge exchange, and the determination to uplift marginalised youth. This gathering of creative minds sought to address a pressing need: enhancing the capabilities of youth workers and leaders to create impactful social media strategies that would effectively reach and engage marginalised young people.

Crafting a Path to Empowerment

From October 28th to November 3rd, in the picturesque surroundings of Tiverton, the Erasmus+ training course, 'Social Media – Reach and Engage Marginalised Young People,' unfolded its transformative journey. This initiative, co-funded by the European Union, brought together 13 youth organisations from the Czech Republic, Germany, Hungary, Italy, Latvia, Lithuania, Malta, Netherlands, Romania, Spain, Turkey, and the United Kingdom. The objective was to diversify and modernise youth work outreach and engagement practices, crucial in our diverse, multicultural, and digitally-driven world.

Fostering Social Media Competence

Nurturing Skills and Creating Social Media Strategies

The essence of the training course was to empower these youth leaders with the skills to navigate the dynamic landscape of social media. Beyond this, it aimed to equip them with the ability to create well-thought-out social media strategies geared toward reaching and engaging marginalised young people.

This knowledge would prove invaluable in their mission to bring about positive change in the lives of marginalised young people, reshaping youth work practices for the better.

Diverse Perspectives and Collaborative Learning

The training course was more than just a gathering; it was a melting pot of ideas, experiences, and aspirations. The delegates, representing a rich tapestry of cultures and backgrounds, exchanged insights and perspectives on the challenges faced by marginalised youth. This collaborative learning approach encouraged the sharing of best practices in youth engagement, as well as effective strategies for social media outreach. The result was a comprehensive understanding of the unique needs and perspectives of marginalised young people across borders.

Shaping Social Media for Inclusivity

Understanding Marginalisation

Delving deeper into the subject matter, delegates explored the multifaceted nature of marginalisation. They confronted real-world issues and identified the related challenges faced in their respective countries, drawing from their own personal experiences. This exercise fostered empathy, understanding, and a broader perspective on the struggles that marginalised youth encounter daily.

Bridging the Digital Divide

In today's world, digital accessibility is paramount. The course also examined the accessibility challenges that marginalised groups face in their engagement with social media platforms. There was a particular focus on addressing the barriers experienced by individuals with disabilities, emphasising the need for inclusive digital environments that cater to the needs of all.

Prioritising Inclusion for All

Recognising that inclusivity is essential in today's interconnected world, the training course emphasised the importance of creating an accessible and welcoming online space. The focus extended to addressing digital accessibility challenges faced by individuals with disabilities. It was a crucial step toward fostering a more inclusive digital landscape.

Crafting Effective Engagement Strategies

Identifying Audience Groups

An integral part of this training was honing the skill of identifying audience groups, particularly smaller segments representing marginalised young people within their communities. Delegates engaged in exercises aimed at better understanding their target demographics. This deeper understanding allowed them to tailor their engagement strategies, ensuring they were relevant and effective.

Enhancing Content Output

One of the key takeaways was the introduction to social media data analytics. Delegates explored how to leverage these tools to gain valuable insights and proactively improve their organisations' digital content. This proficiency empowered them to craft content that resonated with their audiences, fostering higher levels of engagement.

Designing Impactful Social Media Strategies

The highlight of the course was when the delegates formed teams and collaboratively crafted social media strategies. These strategies encompassed a holistic approach that included defining objectives, audience segments, content planning, budget allocation, audience actions, campaign goals, and metrics for measuring success. The teams then presented their strategies to their peers, fostering a rich learning experience for all.

A Transformative Learning Experience

Transnational Cooperation and Skill Exchange

This week-long experience encouraged transnational cooperation as delegates worked closely in international teams. These teams fostered collaborative learning, presentations, discussions, and challenging moments that enhanced the leadership skills of each participant. This cross-cultural exchange proved to be a transformative experience for all involved.

Recognising Achievements

At the culmination of this unique learning journey, each delegate received a Youthpass certificate. This certificate acknowledged their participation in the Erasmus+ program and celebrated their accomplishments during the course.

The impact of the training extended beyond the immediate learning objectives, touching on broader aspects like mental health and well-being.

A Cultural Exchange and Bonding Experience

Embracing Diversity

A remarkable aspect of this training course was the promotion of understanding and respect among the international delegation of youth workers and leaders. In a world where diverse values and norms coexist, the delegates upheld the ideals of unity and cultural exchange. This attitude made the training week a truly multicultural experience, fostering a sense of togetherness among the participants.

Celebrating Traditions

The vibrant cultural exchange extended to shared meals and traditions from various countries. Delegates sampled dishes and customs from different corners of the globe. Interestingly, some discovered surprising similarities between the traditions of their home countries and those of their international colleagues, enriching their cultural understanding.

Enriching Cultural Experiences

The timing of the social media training activity coincided with Halloween, adding a unique cultural learning dimension. For some international delegates, this was their first encounter with the holiday, as it is not widely celebrated in their home countries. The shared experience of Halloween created memorable moments and strengthened the bonds formed during the course.

Addressing Mental Well-being

Prioritising Mental Health

In the wake of the COVID-19 pandemic and the associated lockdowns, mental health has emerged as a paramount concern. The training course recognised the need to prioritise the mental well-being of young people, as well as that of youth workers and leaders. It implemented various initiatives to create a positive living, bonding, and training environment.

A Holistic Approach

This holistic approach encompassed activities like preparing meals together, which studies have shown can improve mental health outcomes. Furthermore, the training aimed to foster a family-style atmosphere, allowing delegates to unwind in a hot tub during the evenings. The goal was to create a nurturing environment where participants could recharge their spirits and minds.

A Lasting Impact

The positive impact of the training was evident as some delegates reported improved mental health and a truly rewarding experience. It is our hope that this positive transformation will endure long after the training course, influencing both personal lives and professional practices positively.

Creating Lasting Bonds

Building Friendships

Undoubtedly, one of the most significant takeaways from the week was the formation of lasting friendships. Delegates from diverse backgrounds forged bonds that transcended borders, age, and culture. These connections were rooted in shared experiences, a mutual passion for social impact, and a common desire to create a better world.

A Global Family

The familial atmosphere of the event continues to be felt, even beyond the course's conclusion. Some of the delegates have continued to nurture their connections, engaging in video calls, providing mutual support, and even making plans to visit each other's countries. This sense of global kinship goes beyond the typical professional relationships formed in many training activities - it is a testament to the bonds created within the close-knit Erasmus+ community. These connections, more akin to family, are a testament to the profound impact of this transformative experience. In a world driven by connectivity and shared values, these lasting friendships are a testament to the enduring spirit of unity and support that this Erasmus+ training course has fostered.